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Free UTM Builder

Generate clean campaign URLs for Google Ads, Meta Ads, email and partnerships.

Clean URLs
Better Tracking
Accurate ROI

UTM parameters in plain English

UTM parameters are small tags you add to a link so analytics can tell you exactly where a click came from — Google Ads, Facebook, email, influencers, or a specific campaign. Use this free UTM Builder when you’re running ads, sharing links on social, sending newsletters, or posting in communities and you want clean, consistent tracking. Build the URL, paste it into your ad/post/email, then review results in GA4 by source/medium, campaign, and content.

UTM Builder FAQs

What is utm_source?
It’s the platform or referrer sending the traffic (example: google, facebook, linkedin, newsletter). Keep it short and consistent so GA4 reports stay clean.
What should I use for utm_medium?
Use a simple channel label that describes the marketing medium (example: cpc, paid_social, email, referral). Most important: pick a naming convention once and stick to it across campaigns.
Do UTMs affect SEO?
UTMs don’t directly improve rankings, but they create multiple URL variations for the same page. That can dilute reporting or create duplicates if parameter URLs get indexed. Best practice: keep your canonical tags correct and avoid using UTMs in internal navigation.
Should I use UTMs for internal links?
Usually no — it can overwrite your “source” data and make analytics messy. If you need internal tracking, prefer GA4 events (or GTM click tracking). Only use internal UTMs for a very specific measurement plan, and keep them isolated.
How do I see UTM data in GA4?
In GA4, go to Reports → Acquisition and use dimensions like Session source / medium, Session campaign, and Session manual ad content. For deeper analysis, use Explore and filter by campaign/source/medium.

UTM Builder

Paste URL → add campaign info → copy final link.

Tip: include https://
Generated URL
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Naming tip: use lowercase + underscores (example: paid_social).

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