Google doesn't just rank content — it ranks authority. We build your brand as the go-to expert in your industry through strategic content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
Publishing 100 mediocre blog posts won't outrank one authoritative competitor. Google's algorithm has evolved — it now rewards depth, expertise, and topical coverage over volume.
Since the 2022 Helpful Content Update, Google actively demotes sites with thin, AI-generated, or non-expert content. The winners? Sites that demonstrate deep industry knowledge, real experience, and comprehensive topical coverage. That's what we build.
Strategic content that positions you as the authority Google and customers trust
Build comprehensive content hubs covering every subtopic in your niche. Pillar pages + supporting articles = topical authority. Google rewards sites that cover topics completely.
Demonstrate Experience, Expertise, Authoritativeness, Trustworthiness. Author bios, credentials, citations, case studies, original research — all the trust signals Google looks for.
In-depth guides, whitepapers, case studies, original research. Written by industry experts, fact-checked, cited. Content that actually helps users — not SEO fluff.
Identify missing topics, underserved keywords, and competitor content gaps. Build strategic content that fills market voids your competitors haven't covered.
Build credible author pages with credentials, portfolios, social proof, and expertise signals. Google looks for real people behind content — we make them visible.
Refresh underperforming content, update outdated info, add depth, improve E-E-A-T signals. Turn mediocre pages into authority pieces that rank.
Analyze existing content quality, E-E-A-T signals, topical coverage, author credibility. Identify strengths, weaknesses, and opportunities using 15+ SEO tools.
Map competitor content strategies, identify their topical authority, find content gaps they haven't covered. Discover uncontested keyword opportunities.
Design comprehensive content hubs: pillar pages covering broad topics, cluster content diving deep into subtopics. Map internal linking structure.
Industry experts write (or review) every piece. Original research, case studies, data-driven insights. Fact-checked, cited, comprehensive. 2,000-5,000 words per article.
Add author bios, credentials, portfolio links, social proof, citations to authoritative sources. Build author profiles, update About pages, showcase expertise.
Monitor rankings for target keywords, track topical authority growth, measure organic traffic and conversions. Monthly reporting with clear ROI metrics.
Build foundation of authority content
Comprehensive topical authority strategy
Industry-leading content authority
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google's Quality Rater Guidelines use E-E-A-T to assess content quality. Sites with strong E-E-A-T signals rank higher, especially in YMYL (Your Money Your Life) niches like healthcare, finance, and legal.
Initial results appear in 2-3 months (new keywords ranking, increased traffic). Significant authority growth takes 6-12 months as topical clusters build and Google recognizes your expertise. This is a long-term strategy — but the results compound over time.
We use AI for research, outlines, and efficiency — but never for final content. Every article is written or extensively reviewed by industry experts with real credentials. Google's Helpful Content Update penalizes pure AI content. We combine AI efficiency with human expertise.
A topical cluster is a pillar page (comprehensive guide on a broad topic) surrounded by cluster content (detailed articles on subtopics), all internally linked. This structure demonstrates topical authority. Google rewards sites that cover topics completely, not just randomly published blog posts.
We analyze competitor content, identify keywords they rank for that you don't, find topics they haven't covered deeply, and discover questions users ask that no one's answering comprehensively. Tools: Ahrefs, Semrush, AnswerThePublic, Google Search Console, Reddit/Quora mining.
Industry experts with real credentials. For healthcare, we use medical professionals. For finance, certified financial planners. For tech, experienced developers. We can also work with your in-house experts and ghost-write/edit their knowledge into SEO-optimized content.
Yes! Content refresh often delivers faster ROI than new content. We update outdated info, add depth, improve E-E-A-T signals, optimize for new keywords, and add internal links. Expect 30-50% traffic increase on refreshed pages within 2-3 months.
Month-to-month contracts. Cancel anytime with 30 days notice. That said, content strategy takes time — we recommend minimum 6 months to see meaningful authority growth and ROI. Most clients stay 12+ months because results compound.
Yes. We've created content for SaaS, fintech, healthcare, legal, manufacturing, B2B tech, and more. For highly technical topics, we interview your internal experts, research extensively, and have subject matter experts review before publishing.
Typical clients see: 2-3x organic traffic increase within 12 months, 50-100+ new keyword rankings, 30-50% increase in qualified leads from organic. Long-term (18-24 months), authority content delivers 5-10x ROI as compound rankings grow.
We'll analyze your current content quality, E-E-A-T signals, topical coverage gaps, and authority opportunities. See exactly what's needed to become the industry leader Google trusts.